The road is boundless its are long, I will fluctuate and search, everybody is good, I am free master!
Before two days suffer some to invite the article that writes respect of a SEO magically greatly, encircle friend considering great majority people do not understand SEO very, because this hopes here uses limited space as far as possible, from frame of SEO main body, discharge distributinging current situation is reached how to begin 3 respects to be everybody's rough introduction SEO, lift the red lid head of SEO, have certain knowledge to SEO then.
One, frame of SEO main body
The industry is at present medium relatively scientific and the framework that is approved from personnel of course of study by great majority is formulary perhaps for:
Search of whole of SEO discharge = measures X whole to collect X whole to rank X whole hit
1.Whole searchs a quantity
Whole searchs a quantity, namely the total search discharge of the industry inside a paragraph of cycle. For instance A industry, day always all searchs discharge for 10 million, so the day of this industry all integral search quantity is namely 10 million. A lot of industries have the branch of weak busy season, SEO discharge promotes or dropped sometimes accordingly, not be SEO operation perhaps fails successfully really certainly, the whole that is an industry likely searchs a trend to affect.
The discharge space that integral search quantity decided to every website inside the industry can be obtained directly has how old. For instance A industry day all quantity of 10 million search, b industry day all quantity of 5 million search, the SEO discharge space that says A industry website commonly should compare B industry big, namely SEO discharge ceiling is former should compare latter tall.
2.Whole is collected
Whole is collected those who point to is the page amount that the website is collected in searching engine. For instance gross of A website page is 100 thousand, baidu was collected 80 thousand, whole is collected even if 80 thousand.
The index that measures a website to collect stand or fall is led to collect, namely, the page amount that is collected rate = / website page gross. The A website that says in front, collect rate it is namely 80% . Generally speaking, collect the stand or fall of rate to follow the following pattern basically: Under 60% for difference, 60%-80% is good, 80% above are outstanding. Mix the achievement when going to school is admirable evaluation standard is similar, it is here is not had almost only 100% collect, unless the website is single page site.
Above is general will introduce collect, the meeting in be being operated truly actually arrives accurately of specific page type collect rate, lay a plan for instance:
3. whole is ranked
What integral rank points to is the page that is collected the whole in searching a result ranks a circumstance, what point to commonly here is a platoon in the first page, because begin from the 2nd page, almost trashy door clicked. For instance, search 100 words, website of A, B discharges the page amount in the first page to be respectively 80 with 40, the rank capability that apparent A station stands than B is stronger, get SEO flow more easily also.
Whole ranks the rank competition ability that reflected a website, below the factor that eliminates to collect an influence, can think the integral rank of a website is stronger, its SEO optimizes a level taller also, also be worth us to learn more.
It is a search below a kind of keyword, the whole of each website ranks a circumstance, scale explains rank ability has been jumped over greatly more.
4.Integral hit
What integral hit points to is the time that the page is clicked / the number that the page is shown.
For instance A website was revealed one day 100 times in Baidu search, click it is 10 times, so integral hit is namely 10% .
So far, SEO whole frame was the introduction to end, believe everybody looks all the way, optimize to SEO also had roughly understanding. Of course, here just introduced these a few big fields simply, each respect in specific unit process of cargo bandling should undertake fractionize again, build perfect data supervisory system, when promote in discharge so or dropping, also can seasonable find a reason, is not careless ask blindly: Great mind, my website SEO discharge dropped, what reason?
2, SEO discharge distributinging current situation
1.SEO discharge is transitional
This believes everybody has experience greatly, as the development of the smartphone, of APP arisen, discharge more and more from the search engine changes perpendicular APP to application, there also are many literary works and data to undertake demonstrative on this respect net, here no longer give uncecessary details. Nevertheless, interesting is, as the strength of platform of a few perpendicular content and APP, its oneself also more and more those who have search engine is idiosyncratic, know for instance, small letter, when believing many friends search a question, ever also was in these two platform had been searched.
Although SEO discharge was divided up by of all kinds platform a lot of, but one of origin channel that SEO still is flow of worth of website high price, it is the high quality discharge that is next to direct visit. In the meantime, search has many search requirement to was not satisfied as before in all alone engine, how to find this demand, and generate corresponding content satisfy requirement, this also is a very good project way, optimal case is some of course of great mind " case of actual combat of market of fractionize of Google keyword mining " , ha!
2.SEO discharge distributinging current situation
This part includes two fields, it is PC and shift distributinging condition of two platform flow, 2 it is share of market of engine of domestic each search.
Platform distributings, communicate with the person of the same trade according to the individual's observation, at present PC and mobile SEO discharge scale are 3:7 basically~4:6, individual industry 2:8also have. Can see shift carries discharge to hold big head, because this does the SEO of very mobile station,want better than doing PC to stand many valuable, and compete degree is far also the end that compare PC is small.
Share of market of engine of domestic each search can consult StatCounter Global Stats is close data of a year
3, how is SEO begun
How to begin OK and simple cent to be two direction, he is done and look for a person to do namely.
1.Oneself are done
Come from all trades and professions considering the friends in the circle, also not be to understand very much to SEO, and project early days also comes without very big energy and capital dedicated this, just want to SEO notices slightly when making a station, accordingly I recommend two very pretty good SEO ABC platform to this kind of friend, it is Baidu center institute respectively (Http://zhanzhang.baidu.com/college/index) and help of administrator of cereal song website (Https://support.google.com/webmasters needs Fq) , these two platform all offerred a website to construct the of all kinds and optimal direct proposal of the respect, content is rich and perfect, by shallow introduced a search into deep ground engine principle and how to make benefit from door and site of search engine gay.
Because the content of two platform is more, the first time osculatory friend may not know from why to look, I chose the content of two platform outbalance here, can look mainly.
Baidu center institute:
Baidu searchs engine to optimize guideline 2.0:
Baidu searchs white paper of engine webpage quality:
Mobile site is friendly to Baidu complete solution:
Newest Baidu shift searchs be born page to experience white paper -- advertisement piece 2.0:
Administrator of cereal song website helps:
Search engine optimizes (SEO) introduction guideline: Edition of English edition Chinese
2.Look for a person to do
The bag outside be being mixed for personnel of SEO of invite applications for a job is divided to go out again here two kinds.
Say invite applications for a job first this, because most company interior knows the person of SEO to have hardly truly, how to enrol the SEO that relies on chart to become a difficult problem so, here has a problem to be able to judge personnel of a SEO to whether rely on chart roughly: Take a website how do you plan to begin SEO? If the answer is from above the certain respect in SEO frame begins to discuss, that most person is OK still, can ask a few detail the gender again, technical content. If the answer is rank of keyword of promotion of the catenary outside seeing Baidu weight, hair,wait, that can judge applicant basically not to rely on chart. (Did not know to send this paragraph to be able to classes are over on the road that be blocked up... )
This proposal is wrapped to search first outside there is experience inside the industry and the individual that relies on chart, cannot find an individual to seek a company again really, the company was not recommended, have dozen of advertising suspicion again otherwise, ha!
Summary
Suo of the in wrote so much, hope everybody did not look irritated. The SEO(of narrow sense searchs engine to optimize namely for whole) be inferior to really previously, but the SEO of broad sense still is well worth doing, cleaning out rank of shop of treasure SEO, small letter SEO, ASO, application to optimize for instance is SEO method etc is outspread with carry on. Film of no less than " laugh be proud all corners of the country " in, hold the post of a word that our bank says to Ling Huchong: The place of somebody has all corners of the country, the person is all corners of the country. We also can say the place that has a search has a rank, have a rank optimize. It may not call SEO, but will surely exist with the principle of SEO.
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