Long-term since, industry of network seeing and hearing broadcasts a quantity to make a holiday, ecbolic a lot of chaos is resembled, the health that perplexing an industry develops. The data that makes a holiday cannot of accurate report user view and admire the tendency and apiration, can create unjust appearance to high grade content not only, bring serious misdirect possibly still to the market. For this, superintendency branch published relevant measure. On November 9, 2018, total bureau of national broadcasting television allots " the announcement that about strengthening broadcasting television and network seeing and hearing further literary program manages " , ask program of each network seeing and hearing serves an orgnaization to build a program to evaluate a system integratedly, correct look upon, reasonable use viewing rate (hit) data, object stoutly only viewing rate (hit) the tendency. Here " announcement " below the requirement, website of much home video and shadow viewpoint judged platform to increase " heat is worth " measure index, have a website complete even with " heat is worth " replace what once showed in downstage webpage " broadcast a quantity " , "Heat is worth " the keyword that becomes people heat to discuss for a time. Nevertheless, the practical effect of this kind of practice how, still remain farther observation and deliberate.
The network broadcasts a quantity, it is one of main index that measure vendibility of work of a movie and TV. Video website judges the market echo of content of movie and TV according to its mostly, assess its commerce value thereby, strategy of affirmatory collaboration mode, ad. Below the temptation of huge trade interest, forge a network to broadcast a quantity for work of movie and TV, namely the common inside course of study says " brush a quantity " wait for gray industry emerge as the times require, permeate content of movie and TV to make, broadcast, data feedback, suffer numerous interactive wait for each link, become numerous practitioner tacit " secret " . Current, the business brushing a quantity on market prevents the difficult easy degree of the technology that brush a quantity to take different price according to each website, the each sows place of to the limit of one's capacity to need charge of 10 thousand differs. 2017, the network that Fang Sheng calls the drama of some network drama this drama broadcasts a quantity to cross 40 billion person-time, what point to actually is to include this theatrical work of relevant video all broadcasting quantity. Nevertheless, this data still makes a person be left speechless with wonder or fear, pardonable also meeting is spoken by the netizen " global everybody looks, collect does not give this number " . And another shows the network theatrical work that 15.3 billion person-time broadcasts a quantity, true broadcast data only 1.7 billion person-time, affusion is close 9 into. One is aimed at in January 2017, the sampling investigation of the 20 drama anthology of network of the route on Feburary shows, broadcast a quantity overall affusion is as high as 6 to become.
Website of video of much nowadays home and shadow viewpoint judge platform place to use " heat is worth " , be the user view behavior, interactive action, share the multinomial data such as behavior to have integrated calculative result. This kind is admittedly praiseworthy to measuring a standard to improve the original intention that upgrade ceaselessly, but in practice, "Heat is worth " whether excel " broadcast a quantity " ? After breaking original industry modes of life and relation to their environment, it whether as beneficial complement, replace even broadcast a quantity, become an industry to measure the important level of temperature of market of work of movie and TV and value? Look from current condition, the answer of above problem as before very not Anacreontic.
Fresh can be the heat value that gives heat replaced broadcast a quantity to prevent the action that make a holiday? The numerous and complicated of specific calculation method of a few websites is complex and endless and identical, the authenticity of data becomes all the more is supervised hard. Not only such, should sow standard of to the limit of one's capacity jointly originally not answer existence, each heat value that fasten statistic with different computation body and comes became force of devoid public letter " say to oneself " . For example, of armour platform " heat is worth 1000 " of He Yiping stage " heat is worth 1000 " be without can compare a gender, this certainly will brings not small handicap to the vendibility that measures work of movie and TV, go against the development of the industry. And, the algorithm that heat is worth masters completely in platform hand, content makes the movie and TV that weak power position is in in making probably already competed in the market originally just be in commercial gain play chess be in more passive position.
By this token, with " heat is worth " replace " broadcast a quantity " the likelihood is very inaccessible expect the result, more calculate what is more,the rather that on the method complicationing is not to put an end to what data makes a holiday " treat a root " plan, interactive, user shares the user, the likelihood that the data that the heat of computation of in order to such as gregarious media discussion quantity is worth is existing to make a holiday likewise. Because heat is worth drag in multinomial index, the cost certainly will that the company that brush a quantity brushs heat to be worth carries litre, the value that data creates a holiday also is met when the river rises the boat goes up too. Face enormous market competition pressure, partial play just is met to acquire beautiful data make a reckless move, compress content to make cost brush a quantity further, what harm finally still is market of movie and TV and audience.
