With a friend discussion Han fastens a car today, the friend thinks present case inferior be thoroughly cool, the product does not have competition ability, sale does not reach the designated position, inside bad news is serious, plus before the wave " of quite fierce " Han Jifeng that be troubled by, rise probably inferior the time that leaves Chinese market already not far... I feel, case inferior be forced to leave Chinese market, this thing is unapt happen, alleged thin dead camel compares Martha, no matter be it may not be a bad idea of Han department disturbance, still be the product plays crock it may not be a bad idea, case inferior after all can be boiled again on of a period of time.
Reckon a lot of friends will be curious, it is Han department brand likewise, after experience is boycotted, for what contemporary car can be very fast rebound, still hold mainstream market, and case inferior drop into cereal bottom, seek to live on in hopeless situation put? Actually this thing imagines without everybody medium so complex.
Before, han department because element of a few other, bring about domestic consumer boycott, for a short while contemporary car sales volume and case inferior car sales volume walks along those who sufferred slippery iron Lu Shi to drop. Strange is, contemporary be in successive after 3 months drop, sales volume picked up very quickly to rise, and case inferior it is cannot recover after a setback, be changed by market brim thoroughly. So contemporary be in this 3 months inside what to do?
Above all, in public opinion respect, contemporary him ballyhoo is homebred change achieved hundred little, supplier of a lot of component is Chinese enterprise. Next, if interior faces archenemy, the adjustment of bold and resolute is in-house structure, reduced product cost to make the thing with contemporary at that time the most important car. Thirdly, fist product energetically privilege, rely on actual strength to open a market. This also is the prime cause that fastens a car to be boycotted to disable for what day.
Above at 3 o'clock, case inferior run without the condition, be in above all sale respect, case inferior expression very be out of line, it appears the ability of meet an emergency that a bit does not have pair of crises. Next, inside bad news is serious, accomplish the internal structural adjustment of unifinication impossibly also, thirdly, also be the most important a bit, case inferior the product is integrated competition ability is too poor, plus fist product " wisdom runs " appears the scandal that pull a crock, consumer is right case inferior had lost main interest.
Believe everybody also discovered, this three in, the most important is the product gives power, be what product delivers contemporary sales volume those who come back? 3 cars: Get move, renown graph, new way is gotten the better of. These are contemporary fist products, give out bit of favourable policy, sexual price is compared rise sharply, to common people, spend little money, goods of try to win sb's favor just is kingcraft, as to boycott, always additionally a few see the person that gets.
Recently, 2018 Beijing contemporary Yue is moved appear on the market, new car still carries engine of a 1.6L, rolled out 5 models, the price interval that give out is 7.99-11.59 10 thousand yuan. Compare 2017 version, the hand before new fund model cancelled moves a top to distribute a model, increased automatic low distribute a model, undertook in respect of partial product price 3000 yuan price is reduced. Can saying is to have an insight into market demand, upgraded with strong attitude iteration again.
So, we can see, contemporary it is in the basis the market does a product to adjust all the time, and case inferior, look with respect to "NEW DYK 2020" easily seem an end baronial, but short-term serve as without what however, typical have grandiose aims but puny abilities, such brand is in face market percussive time, be defeated easily naturally below blast come.
