According to report of wall street daily, cha Yi of skin of · of Er of heart of mulberry of Gu Ge CEO was in a company recently say on in-house conference, "Very won't fast " releases search product in China, and roll out or do not roll out " very not clear " .
Can say, of Pichayi make known one's position, be equal to euphemistic the rumor that denied the Gu Ge that is fried bubbling with noisely recently to search service return China. On August 1, intermediary report says Ceng Youmei, cereal song plan rolls out to examine the search engine "Dragonfly" of edition in China (dragonfly) . This one message caused not small echo.
Nevertheless, analytic personage is early point out, in current international and home big setting falls, gu Ge is in unlikelily short-term inside return China. And the search product that does not say Gu Ge has been mixed very hard again Internet tycoon photograph of China competes, it is nowadays only the profit of cereal song a huge sum and advertisement of false medical treatment are having very big concern, ever was weighed to punish 500 million dollar by American judiciary accordingly even, such cereal song search passes our country very hard is this red line that is in high-pressured condition all the time to advertisement of false medical treatment.
(American judiciary is in to Gu Ge with fine of 500 million dollar)
Gu Ge flaunts "Don't Be Evil (not do evil) " , but the ad department that what bright somebody knows is Gu Ge for profit, avoid of the person that active help sells false drug of its company close compasses examine, make a large number of false medicine, smuggling prescription drug, illegal medicaments (like steroid) advertisement webpage is full of his for long to search a result.
Exploded 2009 the great benefit defending · that give is overcome especially (David Whitaker) incident, it is to let Gu Ge sweep the floor in the figure on this one problem more. Benefit overcomes the false drug dealer that is an United States especially, sell false drug for a long time to American consumer through the network. He was answered by extradite from Mexico 2008 after the United States, be faced with at most imprisonment of 65 years. Exchange commute a sentence for make contributions, benefit spy gram investigates personnel to American federal for narrating, in know perfectly well illegimate circumstance to fall, salesperson of cereal song ad once helped filter of song of his escape cereal actively make, false medicine puts on advertisement on the net.
Ever somebody searchs "sacorma Treatment with English on Gu Ge (malignant malignant tumor is treated) " , gu Ge showed the webpage that is close to 9 million pertinent information, among them 4 webpages have the number of maize Ad. The website of mark having Ad used the promotion paying fee of Gu Ge Google Adwords to serve namely, the webpage that lets oneself is when user search key, implementation is preferential appear. Reoccupy Chinese searchs " tumour to treat Hong Kong " , the about cancer website that also shows area of Hong Kong of buy of a few v/arc be on the throne to contain Ad to label as a result.
Gu Ge is full of advertisement of many cancer medical treatment on search engine, be in while oneself bring advertisement of a huge sum to expend, also make the heavy strategic point that get rich of advertiser of false medical treatment becomes rich. As we have learned, means of collection of fare of medical treatment ad is clicked for " pay " namely, want an user to click medical treatment advertisement on cereal song webpage only, enter advocate interface, produce cost of medical treatment advertisement. The hospital can pay a RMB 9 minutes the fee that differs to 810 yuan of people to Gu Ge.
Besides advertisement of false medical treatment, gu Ge still hawks patient information to remedial orgnaization! American federal and each state law prohibit hawking patient information, its principle is money do not answer precede over provides proper remedial service. Be in the United States however, medicaments is treated into addiction is did not get strong superintendency domain, accordingly a lot of cure orgnaizations need to pay cost to obtain a patient. These orgnaizations can begin digital sale normally, or it is so called " buys patient information " . Gu Ge is the center of all these, because major person is not clear, how can just find opium kind the remedial kind that medicaments becomes addiction. Accordingly, they can search the " of the cure that become addiction near keyword " , and Gu Ge will reveal information to them. The associated author of the "Facing Addiction" of organization of rights and interests that is located in Danbury of administrative division of division of health Nie surname Greg Weilianmusi (Greg Williams) the basis is average estimation of every single sale defray, annual, gu Ge comes from the income that treats advertiser into addiction to exceed 1 billion dollar!
The profit of cereal song a huge sum, follow medical treatment advertisement undoubtedly relevant. From the point of newspaper of money of nearly a few quarters, advertising Wu holds the great majority that total battalion of Alphabet of cereal song parent company controls all the time, advertisement of cure of its doctor of traditional Chinese medicine also is year after year increase by degrees. Alphabet announced recently money of the 2nd quarter signed up for 2018, with respect to indication Alphabet total battalion of the 2nd quarter closes for thirty-two billion six hundred and fifty-seven million dollar, among them 85.7% what advertising Wu occupies total battalion to close about with the income of 28 billion dollar.
Because of problem of advertisement of false medical treatment, gu Ge has sufferred severe penalty. Be in early 2003, gu Ge receives United States Congress because of problem of advertisement of network medicines and chemical reagents the investigation inquiry of 3 different committee. August 2011, be related of ad of drugstore of illegal network reachs Gu Ge and American judiciary reconcile, gu Ge paid for this the company is top at that time company fine of the forehead -- 500 million dollar.
Our country is in high-pressured condition all the time to advertisement of false medical treatment, according to former nation industry commercial firm politics manages total bureau, former Ministry of Public Health and management board of medicine of national traditional Chinese medical science to be released jointly " the announcement that strengthens medical treatment advertisement to superintend about activity of ad of normative medical treatment " , cancer (malignant tumor) , 11 kinds of diseases such as epileptic, hepatitis B are included to suspend releasing range of medical treatment advertising. Song resembling cereal such, can put even false ad of apparent " cancer " sheet of a list of names posted up over, be sure our country of lay a finger on is right " of high tension line of " of advertising of false medical treatment, talk about He Chongxin to enter again China?
Him Gu Ge also realized this problem apparently. But if Gu Ge clears successfully,drop these advertisement, so income will get very big impact, this is not a simple task without doubt. Cha Yi of skin of CEO of this Gu Ge is searched about Gu Ge enter afresh China of the problem make known his position to fumble, it is " very won't fast " , it is " is not clear about " , inside course of study the personage looks is to do not say the word nevertheless actually absolutely, and face is superior look, but meaning already very clear: China of return of cereal song search did not make fun of.
