Civil / wet elder brother
01
Fly newly renascence
The home appliance market of instantly, it is the division force, beautiful the world with sea Er. But before 20 years, those who hold this position is an enterprise that had gone bankrupt, be called fly newly. Today, it is killed again came back!
After experiencing stop production disturbance many rounds, fly newly to fasten a brand completely -- fly newly to fly electric equipment, newly home appliance, new refrigeration appliance the total equity of 3 companies on June 28, 2018 10 when - 29 days 10 when save court of intermediate people of city of new rural area to clean out treasure net judicatory to auction network platform at Henan, undertake reforming, valence is patted to be 450 million yuan since.
Auction the last day, kang Jia will fly newly fasten a brand completely with 455 million yuan price in the equity income bursa of 100% .
Today (on August 28) those who hold is new ceremonially of go back to work of flying electric equipment, zhou Bin of president of health beautiful group expresses:
Kang Jia will plan 3 years to throw 1 billion yuan build air conditioning to produce base in county of new rural area in future, already signed frame sex agreement at present. In addition, fly newly the multinomial plan that electric equipment announced the strategy to develop target and future 3 years. In crop respect, broke through 4 million 2020, a group of people of same interest of brand of regain a gleam of.
Kang Jiaming expresses truly, future flies newly fixed position is clear, it is to keep new the relatively independent operation that fly, 2 it is to carry out " Kang Jia white report + fly newly electric equipment " double brand runs strategy in coordination, 3 it is timely drive the capitalization that flies newly to run.
What this means experience to cross summit summit and desolate is new flying electric equipment, phoenix Nie , bath fire renascence.
In at present division force, beautiful, palm of sea Er firmly controls market share, in A, millet covet in succession, china for, below the setting that estimation of OPPO, Vivo should kill sooner or later, whether can Kang Jia let fly newly regain summit summit, we do not know the answer, can leave time to announce only.
What we know is, today division force, beautiful, the scene of sea Er, fly newly to once had had, and go even farther than.
02
Erst elegant demeanour
1984, a of Henan new rural area small town, was born the bibcock enterprise of home appliance of China of a future -- fly newly. Its predecessor, it is a when held water 1964 war industry enterprise like long rainbow, plant of facility of radio of city of new rural area.
At the beginning of holding water, fly newly operation not how good, do not leave to give salary to employee for a time even. However, encounter Dong Mingzhu as division force general, fly newly to be met with border of Liu Bingyin wind and cloud, produced chemical effect.
After Liu Bingyin take-overs to fly newly, fly newly to establish brand, learned sea Er Zhang Ruimin, used one action the ruse of inflicting an injury on oneself to win the confidence of the enemy. Fly to 400 newly freezer is all one word is discharged, announce on the spot, producing unqualified product is new the disgrace of flying person, brandish removes sledge, break 400 inferior freezer entirely sodden.
Cause sensation temporarily, liu Bingyin anger breaks the topic of freezer to spread everywhere to ave lane quickly, become countless people of at one's leisure talk endowment, fly newly also from this by wide know for place, be affixed " high quality " label, sales volume is swift and violent shoot up.
In Liu Bingyin hand, fly newly not only rapid make up the deficits and get surpluses, be in later a few years short in, fly newly ascended homebred freezer the first brand, "The king of freezer " be born from this. Period of at the height of power and splendour, fly newly sales volume achieves 3 million for a time, the market is had rate be as high as 20% .
Flew newly to make freezer group temporarily " 4 days of big king " head, er of additionally 3 seas, Rong Cheng, beautiful water chestnut also can be discharged only at the back of in it, samSung, Xi Menzi is not adversary further. As fly to what the brand has his moment newly, still have the advertisement sign of that that times widely known, "Fly newly advertisement is done well, not as good as Xin Feibing box. Not as good as Xin Feibing box..
Of period of at the height of power and splendour fly newly to be had besides sales volume and market rate outside having absolutely advantage, the firewood fulfil of employee also has an advantage. Reporter of negotiable securities daily reports in what cover the employee before flying newly content is medium, have a paragraph of such news:
On 90 time await the century in those days, income of whole of city of new rural area is low, the salary of officeholder just 500 yuan / the month reachs 600 yuan / month, salary of other company unit is 300 yuan / the month reachs 400 yuan / month, the salary that flies newly is 1300 yuan / the month reachs 1500 yuan / month, the coverall that that moment wants dress to fly newly only goes dating successful rate is high, know the salary that flies newly is high, hou Xinfei calculates in those days enrol a casual, everybody seeks a relationship, ask friend, crowded broken head should come.
A so arrogant, how to fall? This problem, connect citizen of this locality of Henan new rural area very it's hard to say is clear.
If must say, can say to fly newly only conquer all adversary, was defeated by a times however.
03
Conquer all adversary, was defeated by a times
1994, at that time China arisen the tide of a capital attraction. Hope of government of place of new rural area flies newly introduce foreign capital to become a shareholder, heroic spirit is full, him Liu Bingyin with ambitious ambition objects stoutly, but arm is unable to dissuade ham.
Fly newly tripartite of electric equipment of electric equipment, Singapore abundant grand, Singapore comfort new electric equipment is held respectively 49% , 45% with 6% , because pleased new electric equipment is accused by palm of abundant grand electric equipment, be equivalent to flying newly of electric equipment 51% accuse equity to had been mastered by Feng Long electric equipment.
Although Liu Bingyin still is mastering right of administration, but basic power is in others hand, all sorts of handicap. For example 1997, liu Bingyin is about to buy benefit into domain of bureau air conditioning and riverside, suffer electric equipment of Singapore abundant grand object; Liu Bingyin prepared to buy 3 water chestnut air conditioning of Guangdong again 2000, also sufferred the board of directors objects.
Fly newly missed the opportunity with best diversity, in each tear at of square partner, in former days the king of freezer begins from now on downhill.
Later 2005, local government will fly to new rural area newly again the equity of 39% sells Singapore abundant grand electric equipment, have from this latter fly newly the equity of 90% . Abundant grand electric equipment will take over Liu Bingyin's Li Gen be removed 2006, changed Singaporean Zhang Donggui, right the high level in flying newly changes blood greatly.
Flying newly from now on is new no longer of flying person fly newly, fly newly the person became the person that work. After this is old, prices rises, house price rises, fly newly the firewood fulfil of employee is changeless all the time however, fly newly 2012 employee goes on strike greatly, protest " 10 years wages does not rise " , of popular feeling disperse fly newly to dead end.
Plus the flies newly not to know market of Chinese this locality tone sex of Singaporean administer, enter industry of a few small electric equipment blindly, quality closes nevertheless, fly newly from now on the figure with good quality is smashed, outstanding achievement steeps fall.
Fly newly 2012 to give home appliance the first echelon formation; At the beginning of November 2017, fly newly overall stop production, plant area sky does not have one person, storehouse and workshop already all affixed a paper strip for sealing; Undertook equity is auctioned 2018, be bought finally by Kang Jia.
Flew newly big early, caught times wave, but final however because lose own right of administration, did not catch up with home market changes, lost diversity chance, with without thinking of Internet cable business, later period follows suit blindly again, self-destruction figure, was defeated by a times eventually.
Be defeated by a times likewise still have the electric equipment company such as 10 thousand treasure, Bai Xue, beautiful water chestnut.
30 years ago, the electric equipment brand that every family uses, be issued by Japanese Toshiba, pine, Suo Ni, Xia Pu undertook the whole thing, but the Chinese indigenous industry that they beat finally to be a delegate with flying newly.
After that, fly newly and the old brand electric equipment such as contemporaneous long rainbow, not be to close down, be changed by the brim namely.
Nowadays, electric equipment market is by division force, beautiful Hai Ersan the tycoon guides a gang little brother to accuse in the palm, air conditioning industry is division force, beauty, Hai Ersan divides the world, 3 close to take the market the portion of 90% .
N/arc drafting: Finance and economics watchs tide
The times is changing, old of electric equipment market is whose our inaccuracy is decided after 10 years. What we can decide is, one does not follow the industry that the times is changed and changes, affirmation will be flooded eventually. The company is such, the person also is like this.
In Kang Jia in control of falls, fly newly whether if wish enterprise of return electric equipment the first echelon formation, the answer can give only time, but objective difficulty really very big.
Place in above all fly newly before have 3 big mountain, division force, beautiful with sea Er, TV also is being done in A additionally, the intelligent TV of millet has accomplished China the first, 2 quarters sales volume is added this year fast be as high as 350% , sequel China is, estimation of OPPO, Vivo also is met sortie, there is stumbling block before, have after chase after arms, competition is very intense.
Additional, the skill that masters independently like division force is increasing, begin even chip to invest him research and development nowadays, competition ability will be stronger and stronger, the position will be solidder and solidder, hard shake.
Nevertheless, to the market and technology it is meddlesome, the market takes part in the match many times player, other company many minutes of pressure, much also the motivation of technology of a minute of research and development.
