Those who come from an apple fear raiding
Platform of public of edition of small letter IOS admires the function is shut. According to malic IAP mechanism, each fair number admires the apple must be smoked 30% . Small letter and apple " undertook be communicationed for a long time harmony " , but final, small letter is absolutely " regretful " shut function of admiration of platform of IOS edition public.
The apple moves this to just be in during small letter small order is rolled out, also can think of with toe head this action meaning is in what be about to roll out to Tecent to pay cost to read have check, at the same time appetent the domain pays cent cup a thick soup in the action of like a raging fire.
In condemn sound, the apple reiterates, IAP mechanism is not in the light of small letter, however all trading the application that is not hypostatic article, namely small gain, know, be expert at, cent answers, all knowledge such as happy Ma Laya, small close group pay Fei Ping the stage. Strong Biao Han is in overtones.
Cast tycoon rich play chess, this combat, the most innocent lie of the gun, it is those content producer that offer knowledge seriously undoubtedly. The person that do poineering work from media " 3 watches " speak bluntly: "The apple launched pair of horrible assault from media. "The apple launched pair of horrible assault from media..
Zhang Haidong of president of general view network also says frankly, strong action of the apple also gave his pawn one club, because be in April, general view just rolls out content to pay Fei Ping the stage " general view course of study asks " , encounter clause of Xiang Yu the Conqueror head on, not only the interest of content generator gets massive harm, connecting platform also just is dare anger not dare character. He says: "My individual thinks, the apple should be a bit opener, commission as far as possible with small letter or pay treasure to keep balance, optimize the use experience of Apple Pay at the same time, just can form an accrete in all the ecology group of flourish. Just can form an accrete in all the ecology group of flourish..
Of the apple fear raiding, those who explain content pays fee is hot, the apple that has let Gao Leng cannot calm.
Graph 1
Cry dizzy still abhorring in the content generator of the toilet of the apple proud with greedy, by April, yamaxun weighs electric business tycoon the pound rolls out digital subscription to serve " Subscribe With Amazon " , this gives undoubtedly just encounter " horrible assault " content paid cost to hit potion chicken blood. 54 million Prime pays back cost member, yamaxun is right all the time wild on the make of Internet advertisement market, now, the tycoon's antenna is extended to subscription serves the market, this is going up somehow alleviated the double-faced converging attack that media faces -- on one hand, of double oligarch platform compress let media feel fear is mixed detest; on the other hand, of newsstand and bookshop shut coerce media seeks new subscription point of growth again.
Gu Ge, apple, Yamaxun, internet tycoons grab beach content to pay cost the domain in succession, just declare publicly the direction of tide.
"In fact, the behavior that people pays fee for knowledge never has stopped, class hour buys tuition of teaching material, pay on, trend society attends groom, subscription major book is waited a moment, it is to be knowledge to pay fee, just the form paying fee that Internet lets people produced a change, pay cost to become more essence of life is accurate, more convenient, have active right more. " Zhang Haidong says, "Content pays cost platform to make generator of more and high grade content found knowledge to change showing way, say to urge consumption with its, the result that produces as drive is more remarkable. The result that produces as drive is more remarkable..
In the final analysis, knowledge pays the essence of cost, turn knowledge into the product namely or serve, in order to realize commercial value. In free times, content overruns already, the intent that the user pays fee wants to achieve filtration result 2 times originally, but how pays cost development of content explosion type, homogeneity unavoidable, platform competes subsequently and come.
Graph 2
A persistent business
"We begin accepted knowledge to pay fee is a lasting business, the angle from commercial pattern, this kind of mode even business of feel well cable and advertisement. But how should after the user begins to pay fee, we do. How through lasting operation concerns this kind, generation answer is bought rate. " the problem that Wu Xiaobo ponders over, believe each platform builder ever had thought, zhang Haidong is not exceptional also of course.
"General view course of study asks even if gather together personage of each industry elite, the person that it is subscription provides adviser service. " Zhang Haidong is analysed, "The advantage clearly of tutorial system, it establishs the trust of both sides of supply and demand more easily, once accredit is formed, the user is agglutinant can increase subsequently. The user is agglutinant can increase subsequently..
Classics investigation, inside perpendicular fractionize domain, those pass the experience knowledge of the individual or relevant domain that induce and combs, be considered as the most valuable content paying fee. It satisfied the intellectual demand that accepts numerous individuation, solved the pain spot such as progress of user duty field, short smooth fast promotion.
On this foundation, course of study asks more emphasize make a company group concept. "Content and company group shirt-sleeve, can produce the energy that expect is less than. Intellectual economy + company group the hasten of general trends place that economy is prospective Internet. " this, get, know, be expert at, cent answers, be fond of Malaya to wait, almost all content platform, all without exception uses its skill each, horse race encircles the ground, insert in respective domain on the colors with vivid characteristic. Course of study asks this a dark horse, whether whip and spur, open border enlarge land, ascend body content pays cost the first echelon formation, the business that lasts this is the biggest do strong.
